7 Pinterest Tips for your Event Business
Looking for tips to turn your event business into a Pinterest hot-spot? You’ve come to the right place. We’re going to give you our best tips on how to be pinnable!
Before we give you our tips, keep this in mind: you must always remember to be true to your company. If you’re representing a fabulous outdoor venue, don’t pin tips on juicing for health. Your pins must be relevant to your brand, visually appealing, and worth pinning. Before you begin the Pinterest process, think about what you want to gain from having a company page. All of your pins should reflect that goal.
1. Make sure your boards are specific.
A board titled “Outdoor Decor Inspiration” should only contain pins of that nature; don’t be afraid to get creative with naming, as long as your followers will know what to expect when they click on your board. Also, it is important to pick cover photos strategically: be sure to pick a clear photo and adjust it accordingly. Which board would you rather explore?
2. Don’t forget to categorize your boards.
The ultimate goal of your business Pinterest page is to reach a widespread audience. You can do this by clicking the “Edit Board” button once you have a board selected. Be careful when categorizing. If your board is full of handmade wedding decor ideas, it would probably fit better in the DIY & Crafts category rather than Weddings.
3. Only pin pins that will lead your followers to the source.
There is nothing more disappointing than clicking on a pin and it just being a photo. If you’re uploading a picture from your com-puter, be sure to change the source of the pin to your website or blog.
4. Pin on a regular basis.
Studies show that Pinterest is most effective when pins are posted randomly throughout the day, rather than simply posted at a designated time.
5. The visual quality of a pin is everything.
Don’t give your followers any reason to overlook what you’re posting. Here is an example of two pins that portray the same concept, but are very different in visual quality:
6. Don’t forget to be “pinteresting” to your audience.
It’s easy to pin things that visually excite you, but what about your followers? Don’t be afraid to check out what your audience is pin-ning on their personal pages, they might even inspire you!
7. Engage & Interact
One of the most important things you can do to build your audience is to engage with your followers and other pinners. If someone comments on a photo you posted from an event, be sure to thank them or answer any question they may ask. Also, it is very important to like and share others’ photos. The more active you are, the more likely people will be to see your page.