Category Archives: BEST PRACTICES

How to write a killer press release Writing a killer press release is essential to catch the attention of the press and get your message to the media. So what is the secret sauce or the bread and butter in creating a…

Read More

Finding Your Brand Voice: Six Easy Steps Before you sit down to craft cute quips about your company, make sure you have gone over these easy questions of brand identification. After you have honed in on your product, your audience, and yourself,…

Read More

Being Legit in your Business

Being Legit in your Business How do you choose who to work with?   Some of us work really hard at what we do. We earn our degrees, we perfect our passion, we become a mentor’s mentee, we build relationships, we grow…

Read More