About This Project

As a passionate advocate for education and healthcare issues, Amy Mercado set out to campaign for the Florida House representative for District 48 seat. Amy sought after a fresh look and design for her new website and also needed impactful graphic identity pieces. We helped her put her best face forward with professional headshots as well as environmental photography to capture her dedication to her district. Combining her favorite colors, refreshing her logo paired with crisp and personality driven photography we designed a website that allowed her to get her message out there to great results. We also carried her online branding with complimenting email marketing pieces throughout her time campaigning. A concerted effort helped her secure a great campaign win! Congratulations Amy!

Project Stats

  • Type Web Design
  • Date May 24, 2016
  • Client Amy Mercado
  • Web Address amymercado.com


Learning about your goals and priority objectives is what drives our case. We strive in delivering a clear project scope that defines the case. We study your brand, the competition, and the current market landscape in order to develop a successful plan of action.


We start with a brainstorming session. First getting to know you, your company, the persona, what you like, what you don’t like, what moves your audience and what defines your brand. The ideas emerge from here.


Solid research, and the ideas we arrive at lead us in recommending the best solutions. Solutions that make sense financially, aesthetically and work for you, your target audience so they can effectively engage and interact with you.