About This Project

Taking full advantage of the hundreds of bridal leads the company receives, we designed a series of email marketing pieces that get updated monthly with a new recommended color palette and a real wedding or inspiration shoot that coordinates with that color palette. Also staying consistent with the website and advertising branding we also break down each product featured in the set of images. Combined with smart copy that engages and catches the interest of newly engaged brides, the campaign continues to produce great results averaging 30%- 40% open rates.

Project Stats

  • Type Email Marketing
  • Date August 9, 2016
  • Client A Chair Affair, Inc.
  • Web Address


Learning about your goals and priority objectives is what drives our case. We strive in delivering a clear project scope that defines the case. We study your brand, the competition, and the current market landscape in order to develop a successful plan of action.


We start with a brainstorming session. First getting to know you, your company, the persona, what you like, what you don’t like, what moves your audience and what defines your brand. The ideas emerge from here.


Solid research, and the ideas we arrive at lead us in recommending the best solutions. Solutions that make sense financially, aesthetically and work for you, your target audience so they can effectively engage and interact with you.