Social media has become an essential part of any business’s marketing strategy. With over 3.6 billion people using social media worldwide, it’s a powerful tool for reaching new customers, building relationships with existing customers, and driving sales. But what’s the difference between…
Is it time for a website Refresh? The Average Lifespan of a Website.
Written by Michelle Bergstein on September 1, 2014
So, what is the average lifespan of a business website? According to a study by Search Engine Land, the average lifespan of a business website is just over two years. This means that most websites will need to be updated or redesigned within that time frame in order to remain effective. We recommend updating your website content every 1 -2 years and updating your website with a complete redesign every 3 – 5 years.