Social Media Marketing: Is Facebook for Old People?

Written by Morgan Hugoboom on March 10, 2017
  • BeatCreative Marketing
  • Menu
  • Home
  • About
  • Why Us
  • Services
    • Full Service
    • Coaching
    • Do It Yourself
  • Blog
  • Works
  • Contact

It’s a question that we never thought we’d be asking: is Facebook for old people? In a world of Likes and Shares, Facebook Live and News feeds, it seems like Facebook is still the most important social media platform available.

But these days, it depends on who you’re talking to.

As a marketing company that specializes in social media, we encourage our clients to keep their Facebook page. For businesses, Facebook is key. The analytics are great, and you can create a one-stop-shop for your clients without them ever having to leave Facebook. Photos, videos, post updates – nearly everything from your website is available on Facebook, and visitors can also share your content on their own profiles and expand your business’ reach to a new network of users.

But, if you’re asking a teenager about the best social media platforms, they might have a different opinion. With reports showing a decline in Facebook use among people aged 13-17, we’ve seen a rise in platforms like Instagram among the same population.

Why the change? What did Facebook miss?

From what we’ve gathered, it comes down to likeability: teens can get a newer, more visual experience elsewhere. They also don’t see the marketing opportunities that businesses do, they just see the “annoying advertisements and creepy suspicions about privacy invasions.” Teens these days are viewing Instagram as a way to create individualism. They view it as a more fluid way to explore a wide variety of content and communities without having to truly identify themselves (unlike Facebook, which enforces a strict “real-name” policy when creating a personal page.)

So where does that leave us for the future?

InstagramAs of right now, Facebook is still the top-performing social media platform, with Instagram at its heels. Now that Instagram is owned by Facebook, the similarities between the two have started to line up.

You can finally purchase advertising space on Instagram, with advertisements even starting to pop up between another one of Instagram’s new features, Instagram Stories. But with Instagram, there’s a more creative edge when it comes to the placement of advertisements than what we see on Facebook. If you’re not paying close enough attention, you might not even notice that a specific post in your feed is a sponsored ad, and not just an account that you already follow.

But while Instagram creates a more visual, individualized experience for its users, it still doesn’t provide the business opportunities that Facebook does. Users can follow their favorite businesses and brands on Instagram and they can like specific posts, but only Facebook allows those same users to take business posts and photos and share them to their individual pages for their own network of contacts to see. And with additional features available like customer reviews, Facebook still stands out as the more business-friendly platform today.

Find us on Facebook

It remains to be seen whether Instagram maintains its popularity with these same teenagers as they grow older and start to fall into the “old people” category themselves. When they reach the age of becoming consumers, will they start looking to Facebook for business reviews and photo albums of professional work before they patronize a business? Or will Instagram update its own platform to evolve along with these teenagers as they enter adulthood?

For now at least, it looks like only time will tell.

Tags: Facebook, Instagram, Instagram Marketing, Millennial Social Media Marketing, Social Media Categories: SOCIAL MEDIA, TRENDS

Latest on Twitter

Something went wrong with the twitter.

Latest on Facebook

Event Industry Marketing by BeatCreative

Recent Posts

  • What is the difference between social media management and marketing?
  • Why Social Media Management is Important for your Small Business
  • Is it time for a website Refresh? The Average Lifespan of a Website.
  • Marketing During a Civil Rights Movement and a Pandemic
  • Latest Client Website Launches – Welcome Garages R Us!

Archives

  • May 2023
  • September 2020
  • April 2020
  • August 2019
  • July 2019
  • May 2019
  • December 2018
  • August 2018
  • July 2018
  • June 2018
  • March 2018
  • January 2018
  • December 2017
  • July 2017
  • May 2017
  • March 2017
  • January 2017
  • December 2016
  • October 2016
  • January 2016
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • October 2013
  • August 2013
  • July 2013
  • May 2013
  • March 2013
  • February 2013

Categories

  • ABOUT US
  • APPS
  • BEST PRACTICES
  • CONVENTIONS
  • DESIGN
  • EVENT DECOR
  • EVENT MANAGEMENT
  • EVENT TECHNOLOGY
  • EVENT TOOLS
  • FUN
  • INSPIRATION
  • LOCAL EVENT PROF
  • MARKETING KNOWLEDGE
  • MARKETING PARTNERS
  • NEWS AND HAPPENINGS
  • PR TIPS
  • PROF DEVELOPMENT
  • SOCIAL GOOD
  • SOCIAL MEDIA
  • SOCIAL MEDIA AT EVENTS
  • SPEAKING EVENTS
  • SPECIAL EVENTS
  • Time Management
  • TRENDS
  • Uncategorized
  • WEBSITE
BeatCreative Marketing

©2023 BeatCreative Marketing LLC