Social Media Trends 2019- Out with the Old, in with the New

We are only days from saying goodbye to 2018 and welcoming a whole new year. A fresh start , a new beginning and a time to better ourselves and our businesses. Many companies are thinking about what they can do to improve their business’s success in the coming year and at the top of many of their lists hopefully are ways to increase and utilize their social media channels more effectively with the Social Media Trends for the new year. 

According to Hootsuite research, more than 3.1 billion people are active on some form of social media. Consumers are finding new brands daily and sharing their opinions instantly. Don’t get left behind after the ball drops; be proactive and start implementing  these Top Five Social Media Trends for 2019 now and stay ahead of the competition.

Make your Brand Personal

Gone are the days where consumers blindly purchase or follow a business without having a personal connection. People want to feel; it’s the human condition. They want to have a connection with you and your business. From their, they will develop trust and trust create loyalty. This can be done simply by bringing introducing your audience to your business owner and having them share a connection. A great example of this type of branding is with Facebook CEO Mark Zukerberg and his posts and tweets about him becoming a father and the connection that many people share with him. They saw him not as a multi-millionaire, but as a sleep deprived dad.

Increase your Blog SEO with Word Count

If you have been around the blogging world for sometime, you know that you meet your 300+ world count to meet the SEO requirements but you aren’t seeing the traffic coming in. Before you throw in the towel, there is hope. Long-form content is your new friend! Increasing your blog word count to 2000+ will generate more traffic to your site, you will be seen as an authority in your industry and will keep consumers coming back to your page for information. Longer, more in-depth posts will perform better than posts that are under 500 words.

Create Personalized Marketing

When you have increased your branding and your consumer has developed their trust and loyalty, they come to expect their their brand will tailor special offers and discounts that will fit their needs and wants. In a recent SalesForce study of more than 7,000 consumers, it was found that 57% of those surveyed are willing to share personal data in exchange for more personalized discounts or offers. Helping to give your consumers what they want by  collecting data that they are willing to provide; seems like a win-win to us.

GO LIVE! Putting a Face to Your Business

Live-streaming and personal branding go hand-in-hand; this helps bring your business into the consumer’s home and allows for the company to not only show what they do, but also “who” they are. Live-streaming is one of the best and most effective tools you can use to engage with your audience. It is also budget friendly. Before social media, businesses would pay big bucks for one minute commercials, but now all you need is a string intrnet, a high-definition camera and a social media account and you can broadcast all over the world, instantly. Then you will have your loyal customers “like” and “share” your audience will multiply.

Pay to Play- Investing in Your Posts

With the growth of social media, the saturation of the market came as well. In 2012, brands could see on average that 16% of their fans would see their Facebook posts. But, in 2018 that reach declined to a mere 6%. Organic reach for business has changed due to the updated algorithm; where more person-to-person connections would be seen in News Feeds and less business-to-consumer. The option to invest in your post by boasting or using a social media ad is a great way to bypass the diminishing organic reach and to increase your reach.
One thing we have learned in this ever changing world of social media is to keeping doing what you’re doing until it doesn’t work anymore and then it’s time to readjust and grow. That’s a constant trend that will always stick around and Beat Creative Marketing is here to help you stay current on the social media trends, not matter how much they change. Contact us today to see how we can help your business succeed.