Tech Mavens: The Meeting Pool & BeatCreative at AIBTM 2014

Last week, our Marketing Maven, Michelle Bergstein, and budding Marketing Maven-in-Training, Jamie Zehren, attended the AIBTM Expo at the Orange County Convention Center in Orlando, FL.

BC Meeting PoolJamie (far left) and Michelle (far right), with Tara Thomas, Tess Vismale, and Dahlia El Gazzar of The Meeting Pool at the TECHbar.

For Jamie, this was her first event industry marketing conference, and a completely new experience. What surprised her about AIBTM was the high number of different countries highlighting their destinations for meeting and events.


Michelle even got the chance to do a quick photo op and engaged in some hometown representing as she posed behind the NYC & Company booth.

NYC representing

The tradeshow floor was filled with the top convention and visitor bureaus from all over the country.


It was also Jamie’s first networking experience. She met many great people around the Innovation Zone from event technology companies like Event Farm, Quick Mobile, Topi, Social Tables, etouches, Bizzabo, and Tweetwall Pro.

imagejpeg_2Brennan McReynolds from Event Farm hard at work.

IMG_1275Steve Mackenzie from etouches.

Bizzabo instagramRalph Robinson and The Marketing Maven with the Bizzabo Instagram frame.

For Michelle, AIBTM was her time to shine on the Innovation Zone stage. She rocked the conference with her session, “The Do’s and Don’ts of Social Media Posts.” Michelle spoke about the best practices for event and meeting professionals on Facebook & Instagram to the largest crowd the Innovation Zone had that day.

DanBergerAIBTMLook at that crowd! Photo via Dan Berger
AIBTM group photoFun group photo at the TECHbar!
All in all, AIBTM was a huge success for BeatCreative! How was your AIBTM experience?