Whether you recognize the term ‘experiential marketing’ or not, you’ve likely already seen a few examples of this new trend without realizing it. Do you remember the 2013 Real Beauty Sketches by Dove? Or the WestJet Christmas Miracle that went viral? Those…
When it comes to twitter walls and creating event apps, some clients just need a little more persuasion…and data. Originally posted at: http://designdawgs.net/social-media/ The hottest topic today is event technology. You know how effective and powerful it is, you want it…
It’s a question that we never thought we’d be asking: is Facebook for old people? In a world of Likes and Shares, Facebook Live and News feeds, it seems like Facebook is still the most important social media platform available. But these…
Deliberate differentiation. Design legend, Debbie Millman, said in an interview that this is what branding means to her. The purposeful effort to set yourself apart from your peers. You have a message to deliver. No matter what field or niche…